TY  - BOOK
AU  - Walker, Orville C.
AU  - Mullins, John W.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a decision-focused approach 
SN  - 9780073381152 (paperback : alk. paper)
SN  - 2
PY  - 2011///.46
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing
KW  - sears0
N1  - Includes bibliographical references and indexes; 5
ER  -