TY  - BOOK
AU  - Pearson, Timothy R.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : the 6 new rules for reinventing your brand & reigniting your business 
SN  - 9780071762557 (paperback)
SN  - 2
PY  - 2011///.;copyright 201146
CY  - New York
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Branding (Marketing);Customer relations
N1  - Includes bibliographical references and index; 5; Professional
ER  -