TY  - BOOK
AU  - Grewal, Dhruv.
AU  - Levy, Michael,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9780073404875 (paperback)
SN  - 2
PY  - 2011///;copyright 201146
CY  - New York
PB  - McGraw Hill/Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographical references and index; 5; Professional
ER  -