TY  - BOOK
AU  - Anselmo, Donna.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a self-teaching guide 
SN  - 9780071713917 (paperback)
SN  - 2
PY  - 2010///.;copyright 201046
CY  - New York
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes index; 5; Professional
ER  -