TY - BOOK AU - Marcus, Alfred Allen, AU - ED - ED - ED - ED - TI - : achieving sustained competitive advantage SN - 9780078137129 (paperback : alk. paper) SN - 2 PY - 2011///;copyright 201146 CY - New York PB - McGraw-Hill/Irwin KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Strategic planning.;Management.;Competition N1 - Includes bibliographical references and index; 5; Professional ER -