TY  - BOOK
AU  - 
AU  - SooCheong (Shawn) Jang
ED  - 
ED  - 
ED  - Journal of Travel & Tourism Marketing. 16 (4) : 2004. pp. 33
ED  - 
SN  - 2
PY  - 0000///46
CY  - 
PB  - 
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Efficient Travel Segment Mixes
KW  - Market Segmentation
KW  - Factor-Cluster Analysis
KW  - sears0
N1  - ABSTRACT : The objective of this research was to identify efficient travel segment mixes that allow destination tourism policy-makers and marketers to efficiently plan, develop and market their destinations, so that they can have greater and more stable tourism receipts. Factor-cluster analysis and quadratic programming were conducted to find the French outbound travel activity segments and the efficient travel segment mixes. A hierarchical cluster analysis, using activity factor scores as the basis for clustering, produced five distinct segments with similar activity participation patterns.With the variance-covariance matrix of the tourism receipts across the five  segments, quadratic programming identified the efficient segment mixes. In addition, based on financial portfolio theory ...; 5
ER  -