Gamble, John (John E.) 4 0

Essentials of strategic management : the quest for competitive advantage / 6 6 John E. Gamble, Arthur A. Thompson, Jr. - 2nd edition. - - xxxi, 557 pages : color illustrations 26 cm. - - - - - . - . - 0 . - . - 0 .

Includes bibliographical references and indexes.





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9780078137143 (paperback : alk. paper)

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Strategic planning.;Business planning.;Competition.;Strategic planning ----Case studies.------


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658.4012 G143e 2011 / 2

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