Essentials of strategic management : the quest for competitive advantage - Gamble, John (John E.) 4 0 16; 1940- , Thompson, Arthur A.; 5 (New York : McGraw-Hill/Irwin, 2011)
Includes bibliographical references and indexes.
Keywords: 2 -- 0; 6; Case studies. -- Strategic planning.;Business planning.;Competition.;Strategic planning; 20; 2