TY - BOOK AU - AU - Bennett, Drake ED - ED - ED - Business Week.Feb 21-27,2011. ED - SN - 2 PY - 0000///46 CY - PB - KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Video teleconferencing; Robots; Virtual reality; Interpersonal communication; Business travel; Technological change KW - sears0 N1 - ABSTRACT : In the past few years, a set of technologies has emerged with the potential to change the calculation that there is no substitute for face-to-face contact. The term the creators of these new tools use is telepresence. Some are custom-built meeting rooms with a bank of high-definition screens and cameras, others take the form of vaguely humanoid robots. Cisco and Polycom are currently the two biggest players in the field -- a third, the Norwegian company Tandberg, was bought by Cisco in 2010 -- and the market they are battling over is growing. The experience that telepresence provides is qualitatively different from other remote technologies -- richer and more immediate. Both the telepresence rooms, with their high-definition immersiveness, and the robots, simply by providing a remote body to take for a spin, defused many of the cues that make distance feel distant. This sensation is a testament to the power of the technology; 5 ER -