TY - BOOK AU - Stone, Daniel. AU - ED - ED - ED - ED - SN - 2 PY - 0000///46 CY - PB - KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Brand management.;Brands.;Corporate strategy.;Marketing planning.;Marketing strategy.;Product management N1 - 5 ER -