TY - BOOK AU - Rosenblum, David.;Tomlinson, Doug.;Scott, Larry. AU - ED - ED - ED - ED - SN - 2 PY - 0000///46 CY - PB - KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Customer relations.;Consumers.;Corporate strategy.;Loyalty.;Market research N1 - 5 ER -