TY  - BOOK
AU  - Prahalad, C.K.;Lieberthal, Kenneth.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 0000///46
CY  - 
PB  - 
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Consumer behavior.;International business enterprises.;Product management.;Marketing strategy.;Emerging markets
N1  - 5
ER  -