TY - BOOK AU - Anderson, Eric.;Simester, Duncan. AU - ED - ED - ED - ED - SN - 2 PY - 0000///46 CY - PB - KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Consumer behavior.;Pricing.;Sales promotion.;Stores retail.;Marketing strategy N1 - 5 ER -