TY  - BOOK
AU  - 
AU  - Jessica Milcetich
ED  - 
ED  - 
ED  - Journal of Digital & Social Media Marketing. 5:2 (Summer 2017). pp. 139-145
ED  - 
SN  - 2
PY  - 0000///46
CY  - 
PB  - 
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - SOCIAL MEDIA
KW  - MARKETING
KW  - DIGITAL MARKETING
KW  - sears0
N1  - ABSTRACT: Frequently, when brands consider their social media strategies, they focus on using social media platforms to run campaigns, share blog posts or amplify other important messages. Communicating via social media is largely seen as a function of a marketing or outreach team. Social media, however , also offer brand s a powerful way to connect directly with their audiences to deliver excellent customer service. Indeed , there is value in providing customers with answers to their questions through the same platform that they themselves have used. This paper will explore how brands can marry both marketing and customer service.; 5
ER  -