TY  - BOOK
AU  - 
AU  - Dolores Boylston Bohen
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 1998///46
CY  - 
PB  - 
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Education issues
KW  - sears0
N1  - ABSTRACT :  A community relations officer at a large metropolitan-area school district takes the reader through a typical day as she handles a variety of contacts with the media, school personnel, and the public. Her advice to school districts: Know local reporters and news organizations and understand the different needs of different media.  The author presents the results of a survey on the attitudes of educators, media personnel, and the public toward the accuracy of media coverage and notes the discrepancy among those views. She describes large-scale efforts to improve media coverage of education and emphasizes that such coverage is important because of the high public interest in education issues.; 5
ER  -