TY - BOOK AU - AU - Roland J. Kushner ED - ED - ED - The Journal of Higher Education. 70 (4) : July-August 1999. pp. 413-440 ED - SN - 2 PY - 0000///46 CY - PB - KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Business Education KW - sears0 N1 - ABSTRACT : Although liberal arts colleges are reputed not to offer business education, a study of one hundred eighty-two nationally known colleges found that most offer business majors. Apart from economics, these programs may operate outside disciplinary mainstreams. Five structures for business education are identified. Although business education varies negatively with some performance measures, it is a common adaptive strategy for liberal arts colleges; 5 ER -