Combating counterfiet products through advertising strategies. - Marcelino, Ramon Benedicto N. 4 0 16; 5
ABSTRACT : The globalizing world economy brought more opportunities for companies to sell their products in the international markets. However, new issues and problems have accompanied this phenomenon. In particular, the counterfeiting of branded products has brought challenges on the part of management considering that it requires new and unconventional solutions. This paper looks into the issue of counterfeiting by reviewing related literatures and tried to address the problem. It also explores how advertising strategies can be utilized in counteracting that problem by coming up with suggestions on developing and launching ads.
Keywords: 2 -- 0; 6; Sales promotion.;Advertising. -- 20; 20; 2