The competitive advantage - 4 0 16; Matanovich, Tim; 5 (American Marketing Association)
ABSTRACT : The absence of standard guidelines for pricing lead to a variance in pricing practices nationwide. Price is the most powerful element on the marketing mix that can affect an organization. An improved pricing process means an increase in profits for businesses.
Keywords: 2 -- 0; 6; Business, general -- Prices; 20; 2