TY  - BOOK
AU  - 
AU  - Matanovich, Tim
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 2004///46
CY  - 
PB  - American Marketing Association
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Business, general
KW  - Prices
KW  - sears0
N1  - ABSTRACT :  The absence of standard guidelines for pricing lead to a variance in pricing practices nationwide. Price is the most powerful element on the marketing mix that can affect an organization. An improved pricing process means an increase in profits for businesses; 5
ER  -