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Best practices and Opportunities in Online Advertising        6 
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<br/><br/>   ABSTRACT : The growing persasiveness of Internet in peoles lives has resulted in a gradual but noticeable (vis-a-vis traditional media)in many corporate budgets. Online ads allow companies to reach target audiences with great precision, with the system also providing quick-feedback metrics on consumer response and behavior. The interactive nature of the ads makes for a higher likelihood  of engagement and retention. The author provides six actual cases in the Yahoo experience as illustrations. 
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