Best practices and Opportunities in Online Advertising - 4 0 16; Rosalind Tan.; 5 (Quezon City : Office of Research and Publications, Loyola Schools, Ateneo de Manila University)
ABSTRACT : The growing persasiveness of Internet in peoles lives has resulted in a gradual but noticeable (vis-a-vis traditional media)in many corporate budgets. Online ads allow companies to reach target audiences with great precision, with the system also providing quick-feedback metrics on consumer response and behavior. The interactive nature of the ads makes for a higher likelihood of engagement and retention. The author provides six actual cases in the Yahoo experience as illustrations.
Keywords: 2 -- 0; 6; Internet -- Online Advertising -- Feedback metrics; 20; 2