TY  - BOOK
AU  - 
AU  - Rosalind Tan.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 2009///46
CY  - Quezon City : 
PB  - Office of Research and Publications, Loyola Schools, Ateneo de Manila University, 
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Internet
KW  - Online Advertising
KW  - Feedback metrics
KW  - sears0
N1  - ABSTRACT : The growing persasiveness of Internet in peoles lives has resulted in a gradual but noticeable (vis-a-vis traditional media)in many corporate budgets. Online ads allow companies to reach target audiences with great precision, with the system also providing quick-feedback metrics on consumer response and behavior. The interactive nature of the ads makes for a higher likelihood  of engagement and retention. The author provides six actual cases in the Yahoo experience as illustrations; 5
ER  -