TY  - BOOK
AU  - 
AU  - Jay Paolo D. Adevoso
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 2009///46
CY  - Quezon City :  Loyola Schools, Ateneo de Manila University
PB  - Office of Research and Publications, Loyola Schools, Ateneo de Manila University
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Mobile Marketing;Non-traditional media
KW  - Digital Entertainment;Communication
KW  - sears;sears0
N1  - ABSTRACT :  The phenomenal growth in mobile-phone usage has radically changed the lifestyle and behavior of its vast community of users. This paves the way for opportunities for consumers-on-the-go to enjoy digital entertainment offered in mobile format, including real-time news-feeds, remote inter-active games, audio/video clips and broadcast of any information thas has a mass-based following. marketers see great potential in mobile marketing campaigns to complement taditional media, with its ever-enhanced efficiency and economy in the wake of continuing technological leaps in communication. Several examples of best-practice cases are presented, including a virtual world of like-minded avatars; 5
ER  -