TY  - BOOK
AU  - 
AU  - Josiah Go
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 2009///46
CY  - Quezon City : 
PB  - Office of Research and Publications, Loyola Schools, Ateneo de Manila University
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing Channels;Retailing
KW  - Network Marketing
KW  - Blue Ocean Strategy
KW  - sears;sears0
N1  - ABSTRACT:  In Traditional marketing channels, big retailers charge manufacturers a long list of store fees, in the process capturing a larger share of the gross margin. The alternative to this uneven situation is the non-traditional channel of network marketing, where a multitude of motivated networkers perform the product retail function to final users. The author links the practice of network  marketingwith the business theory of blue Ocean Strategy, given that network marketing redefines the selling process and buyers group, in effect expanding the market innovatively-a fundamental feature of Blue ocean. An operating networking company is presented as example; 5
ER  -