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Helping Overseas Filipinos find their way home : marketing real estate to overseas filipinos.        6 
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<br/><br/>   ABSTRACT :  Once an incidental niche to big realtors, the overseas Filipinos (OF) sector has become a major demand force in the market segment required investing heavily in branding and sales infrasture, as well as spending on research in market demographics and psychology to probe into buyers unique needs and motivation. With the philippines riding the Asian economic upswing, the stage is set for OFs to finally be provided the home they have dreamed about. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Real estate marketing    ------Overseas foreign worker--Market research--
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