TY  - BOOK
AU  - 
AU  - Rex Ma. A Mendoza
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 2009///46
CY  - Quezon City
PB  - Office of Research and Publications, Loyola Schools, Ateneo de Manila University
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Real estate marketing
KW  - Overseas foreign worker
KW  - Market research
KW  - sears0
N1  - ABSTRACT :  Once an incidental niche to big realtors, the overseas Filipinos (OF) sector has become a major demand force in the market segment required investing heavily in branding and sales infrasture, as well as spending on research in market demographics and psychology to probe into buyers unique needs and motivation. With the philippines riding the Asian economic upswing, the stage is set for OFs to finally be provided the home they have dreamed about; 5
ER  -