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Controlling the grapevine        6 
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<br/><br/>   ABSTRACT :  The public opinion generally makes or mars a product. The strategy for minimizing or maximizing the impact of word of mouth is analyzed. The results of this strategy, adopted by Ford in 1964 and Chevrolet in 1998 are studied. 
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<br/><br/><label>ISBN: </label>  
<br/><br/><label>ISSN: </label>1061-38462 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Public affairs    ----Consumer goods --Influence--Public opinion--
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