TY  - BOOK
AU  - 
AU  - Miller, Charles, Swaddling, David C
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 2004///.;July/August 2004.46
CY  - 
PB  - American Marketing Association
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing procedures;Consumer preferences
KW  - Venture Analysis;Customer relations
KW  - Business enterprises
KW  - sears;sears0
N1  - ABSTRACT :  Knowing what the customer wants is not the same thing as understanding a customer. The subtle difference it makes to a company's profitability are explained in detail, using examples of Wal-Mart and Volkswagen's Beetle; 5
ER  -