Overcoming organizational barriers - 4 0 16; Wyner, Gordon A.; 5 (American Marketing Association)
ABSTRACT : Organizational barriers grow out of deep-seated structures that are hard to change and control. Reorganization is not the only solution to manage organizational barriers. It is possible to build on existing structure and focus on the capabilities companies need to improve on to deliver value to customers.
Keywords: 2 -- 0; 6; Business, general -- Organizations -- , institutions; 20; 2