TY  - BOOK
AU  - 
AU  - Crosby, Lawrence A., Johnson, Sheree L.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 1061-3846
PY  - 2004///46
CY  - 
PB  - American Marketing Association
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Business, general
KW  - sears0
N1  - ABSTRACT : Organizations need to change to fit in the new global growth economy. The role of an integrated performance measurement system in achieving strategy and accelerating organizational change is discussed; 5
ER  -