Team spirit - 4 0 16; Burghard, Ed, Mackay, Lisa; 5 (American Marketing Association)
ABSTRACT : Teamwork is the key to the success of a marketing strategy. The way in which Procter & Gamble has successfully adopted teamwork into its management structure is discussed.
Keywords: 2 -- 0; 6; Management -- Business, general -- Teamwork -- Marketing Strategies; 20; 2