TY  - BOOK
AU  - 
AU  - Burghard, Ed, Mackay, Lisa
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 1061-3846
PY  - 2004///46
CY  - 
PB  - American Marketing Association
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Business, general
KW  - Teamwork
KW  - sears0
KW  - Marketing Strategies
N1  - ABSTRACT :   Teamwork is the key to the success of a marketing strategy. The way in which Procter & Gamble has successfully adopted teamwork into its management structure is discussed; 5
ER  -