TY  - BOOK
AU  - 
AU  - 
ED  - 
ED  - 
ED  - American Marketing Association.
ED  - 
SN  - 1061-3846
PY  - 2004///];copyright 2004.46
CY  - Chicago, Ill.
PB  - American Marketing Association Publications Group
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing
KW  - Periodicals
N1  - Title from cover; 5
ER  -