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<br/><br/>   ABSTRACT :   Market segmentation is one of the most powerful tools of marketing. The differences between niches and foothold are discussed. The advantages to a company in selecting either of the segments are also discussed. 
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<br/><br/><label>ISBN: </label>  
<br/><br/><label>ISSN: </label>1061-38462 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing    ------Analysis--Market segmentation --
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