TY  - BOOK
AU  - 
AU  - Weinberg, Howard S., Raynor, Michael E.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 1061-3846
PY  - 2004///46
CY  - 
PB  - American Marketing Association
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
KW  - Analysis
KW  - Market segmentation
KW  - sears0
N1  - ABSTRACT :   Market segmentation is one of the most powerful tools of marketing. The differences between niches and foothold are discussed. The advantages to a company in selecting either of the segments are also discussed; 5
ER  -