TY  - BOOK
AU  - 
AU  - Kotler, Philip
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 1061-3846
PY  - 2004///46
CY  - 
PB  - American Marketing Association
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Public affairs
KW  - Ethics,Marketing
KW  - sears0
N1  - ABSTRACT : \  Marketing has been responsible for raising the material standards of living all over the world. The issue of ethics in marketing is discussed; 5
ER  -