TY  - BOOK
AU  - 
AU  - Seiders, Kathleen, Voss, Glenn B.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 2004///46
CY  - 
PB  - American Marketing Association
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Price promotion Strategies
KW  - sears0
N1  - ABSTRACT :  The success of a retailer's price promotion strategy depends on its alignment with two fundamental traits that distinguish retail offerings-assortment overlap and assortment lifespan. A study of 38 national retailers across 11 retail sectors is conducted. The study reveals how retail managers can coordinate assortment and price promotion decisions and redefine price promotion strategies; 5
ER  -