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Links in the buying chain        6 
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<br/><br/>   ABSTRACT :  Understanding buyer behavior is very important for managing the business marketing process. Managers should design web strategies that help to create intercept and track highly valued activities (HVAs) and speed up the buying process. 
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<br/><br/><label>ISBN: </label>  
<br/><br/><label>ISSN: </label>1061-38462 
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