TY  - BOOK
AU  - 
AU  - Oliva, Ralph A.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 1061-3846
PY  - 2004///46
CY  - 
PB  - American Marketing Association
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Business marketing
KW  - sears0
N1  - ABSTRACT :  Understanding buyer behavior is very important for managing the business marketing process. Managers should design web strategies that help to create intercept and track highly valued activities (HVAs) and speed up the buying process; 5
ER  -