TY  - BOOK
AU  - 
AU  - Wyner, Gordon A
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 2004///.;July/August 2004.46
CY  - 
PB  - American Marketing Association
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing;Sampling (Statistics),
KW  - Advertising Sales Services;Consumers
KW  - Media Buying Agencies
KW  - sears;sears0
N1  - ABSTRACT :  The need to tailor marketing techniques in tune with specific requirements of customers and the importance and merits of segmentation for optimizing results in the present complex markets are presented; 5
ER  -