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<br/><br/>   ABSTRACT :  A recent survey by the Wharton School of the University of Pennsylvania shows that many companies make little or no effort to identify the shortcomings in their strategies for identifying customer loyalty (CL). The three Ms for understanding customers, measuring, modeling, and managing are analyzed 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Management dynamics    ----Customer loyalty--Management--Company business management--
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