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<br/><br/>   ABSTRACT :  The important lesson of listening to the customer to survive in the marketplace is emphasized using the Standard Industrial Lubrication company's recent turnaround example. 
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<br/><br/><label>ISBN: </label>  
<br/><br/><label>ISSN: </label>1061-38462 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Management dynamics;Company business management    ------Consumer Behavior-- Consumer preferences--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
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<br/><br/><label>LC Class. No.: </label> / 2 
<br/><br/><label>Dewey Class. No.: </label> / 2 
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