Listen and learn - 4 0 16; Clancy, Kevin J., Kieff, James R; 5 (American Marketing Association, 2004)
ABSTRACT : The important lesson of listening to the customer to survive in the marketplace is emphasized using the Standard Industrial Lubrication company's recent turnaround example.
Keywords: 2 -- 0; 6; Management dynamics;Company business management -- Consumer Behavior -- Consumer preferences; 20; 2