TY  - BOOK
AU  - 
AU  - Clancy, Kevin J., Kieff, James R
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 1061-3846
PY  - 2004///.;July/August 2004.46
CY  - 
PB  - American Marketing Association
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management dynamics;Company business management
KW  - Consumer Behavior
KW  -  Consumer preferences
KW  - sears;Influence0
N1  - ABSTRACT :  The important lesson of listening to the customer to survive in the marketplace is emphasized using the Standard Industrial Lubrication company's recent turnaround example; 5
ER  -