TY  - BOOK
AU  - Woohyuk Kim and Kristin Malek.
AU  - 
ED  - 
ED  - 
ED  - Anatolia. 28 (1) : March 2017. pp. 1-13
ED  - 
SN  - 2
PY  - 0000///46
CY  - 
PB  - 
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Self - Congruity;Cultural Differences
KW  - Destination Image
KW  - Destination Loyalty
KW  - sears;sears0
N1  - ABSTRACT :  Destination branding is a key factor in the creation of a differentiated identity to increase a tourists interest in traveling to a specific area. This study investigated the effects of self - congruity and destination image on destination loyalty. The sample comprised of both Western and Asian destination tourists to South Korea. To analyze the data, descriptive statistics, confirmatory factor analysis, and structural equation modelling (SEM) methods were utilized. The findings confirmed the influential role of self-congruity and destination image on destination loyalty in both samples. A multi-group SEM analysis revealed the differential effect of self-congruity and destination image on destination loyalty, which was dependent on the tourist countries; 5
ER  -