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Exploring tourists memorable food experiences : a study of visitors to Santa's official hometown        6 
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<br/><br/>   ABSTRACT :  The present study was undertaken with the purpose of understanding what makes a memorable food experience (MFE) for tourists. Twenty - two interviews were carried out with a sample of tourists who visited Rovaniemi, Finland. Using grounded theory as a data analytic approach, this paper proposes a conceptual framework of MFE, which is comprised of a number of key components: local specialities and food attributes (taste), authencity, novelty, togetherness and social interaction, hospitality, and servicescape including food souvenirs. The implications for managers are that service providers should offer local specialities; give tasty , novel and auntentic food experiences; encourage social interaction, hospitality, and servicescape including food souvenirs. The implications for managers are that service providers should offer local spaecialities, give tasty , novel and authentic food experiences' encourage social interactions between tourists and the service provider; offer warm and welcoming hospitality; focus on the servicescape; and serve food (including food souvenirs) on wooden plates and in wooden cups. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>FOOD TOURISM    ------LOCAL FOODS - FINLAND--TOURISM EXPERIENCES - FINLAND--
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