TY  - BOOK
AU  - 
AU  - Yan, Sui; Ming, Fan
ED  - 
ED  - 
ED  - Journal of Media and Communication. v7 (3) : March 2015. pp. 59-66
ED  - 
SN  - 2
PY  - 0000///46
CY  - 
PB  - 
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Semiotics
KW  - Philosophy
KW  - Media Signs
KW  - sears0
N1  - ABSTRACT :  The paper makes clear some basic concepts in semiotic studies like signifier, signified and referent and core concepts in Roland Barthes's theory are restudied with new developments especially in connotateurs, meta-language and meaning transfer, which play a key role in understanding how myth is constructed with the two mechanisms of naturalizing and generalizing. With the new understanding, the paper studies the representative signs from television and their semiotic function and concludes that meaning transfer is the fundamental way for media signs to construct new meanings; 5
ER  -