Malickson, David L.  4  0   <br/><br/>
Advertising--how to write the kind that works.        6 
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David L. Malickson, John W. Nason. 
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 - xviii, 233 pages :  illustrations   24 cm.     
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<br/><br/>   Includes index. 
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<br/><br/><label>ISBN: </label>0-684-14771-8 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.;Advertising layout and typography.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5825  / .M272 
<br/><br/><label>Dewey Class. No.: </label>R 659.1  / M294a 19772 
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