TY  - BOOK
AU  - Malickson, David L.
AU  - Nason, John W.,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0-684-14771-8 (paperback)
SN  - 2
PY  - 1977///.46
CY  - New York
PB  - Charles Scribner's Sons
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising copy.;Advertising layout and typography
N1  - Includes index; 5
ER  -