TY  - BOOK
AU  - 
AU  - Rowland, A. Westley,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0-87589-689-8 (hardcover)
SN  - 2
PY  - 1986///.46
CY  - San Francisco, California
PB  - Jossey-Bass Publishers
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Public relations;Admission
KW  - Universities and colleges;College publicity;Educational fund raising;College publications;Universities and colleges
KW  - United States.;United States.;United States.;United States.;United States
N1  - A modern guide to executive management, institutional relations, fundraising, alumni administration, government relations, publications, periodicals, and enrollment management--Half title p; Includes bibliographies and indexes; 5
ER  -